The Blackberry is, without a doubt, the enterprise standard for corporate communication, and rightly so with its rich feature-set leaned toward such. As a remote IT professional however, I seem to go through them about one per year. Recently added to the availability list, with help from an Enterprise App - the iPhone 4S. So I chose to go that route this time.
Sure the tactile keyboard is huge draw, but other than the minor email navigation hurdles (keyboard & touchscreen versus touchscreen alone) and some of the multi-tasking differences (physical keys make it easier to absolutely "back out" without closing down as compared to the single-button UI of the iPhone), I really do love this platform.
Right now I'm just struggling with various combinations of notifications (for rotating on call), which I thought would be way more configurable than the Blackberry, and while it may be, I haven't struck gold just yet. That and the Blackberry would connect to my bluetooth earpiece no matter which was powered on first - not the case with the iPhone - and if I answer the iPhone on the phone with the bluetooth attached, it assumes I don't want to actually use the bluetooth, rather the built-in speaker and microphone. Hrumph!
But it is nice having honest-to-god functioning apps over the occasionally-working Blackberry ports. And free apps. Damn near everything on the Blackberry is for-cost. 4G is nice too :)

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If you're talking about what I think you're taking about, double-click the button, and you get a list of all of your programs; you can switch to any of them. Swiping to the right will show more apps, to the left music shortcuts, whatever it is that you've decided your side button doesn't to (rotate screen or mute) and AirPlay controls, if applicable.
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